Coaching software
Five tools, one client. That was never the plan.
Programming, nutrition, check-ins, video calls and payments in one place — so the work you sell is the work you actually do, not the admin around it.
The problem
You did not become a coach to copy numbers between apps.
Programmes in one app, macros in another, feedback in a chat thread, calls on a link you paste by hand, invoices in a document you rewrite every month.
Every handover is a place where something gets lost — and every one of them is time you cannot bill.
What you get
Everything included. Not “available as an add-on”.
One price covers the list below. Nutrition is not an upgrade, video is not an upgrade, and your clients never pay to use the app you coach them in.
Training
Programmes, periodisation, your exercise library, reusable routines.
Nutrition
Plans, macros and your own food library — not a separate subscription.
Feedback
Video review with annotations, check-ins and messaging in one thread.
Video calls
Built in. Not a link to somewhere else that you paste by hand.
Payments
Invoices, subscriptions, recurring billing and the bookkeeping behind them.
Your clients’ app
iPhone and Android, free for every client you coach.
The assistant
Most coaching software stops at delivery.
This one also helps you sell. The assistant follows up on enquiries, drafts the offer, and tells you which client is drifting before they cancel.
Growth stops depending on whether you felt like writing that message on a Sunday evening.
The coaching is the product. Everything else is what gets in its way.
Where you start
Whichever kind of coach you are.
Same account, same client list. What changes is how much of it you switch on.
One to one
Personal trainers on the floor
Your clients, your programmes, your invoices — on your phone between sessions, not at a desk afterwards.
Start freeOnline coaching
Remote and hybrid coaches
Asynchronous check-ins, video review and clients anywhere. Six payment providers — Stripe, Wise, Revolut, dLocal, Razorpay, Xendit — so a client in Brazil, India or Indonesia can actually pay you.
Start freeSmall studio or box
One location, a few trainers
Turn on Studio Light and the door, the class schedule, memberships and the till appear in the same account.
See Studio LightFor your clients
Your clients get an app, not a PDF.
They log every set, scan meals, send progress photos and read your feedback in one place. You see the session while it happens, not next week.
Free for every client you coach. iPhone and Android.
Phone-camera bar speed tracking is in there too, if that is your thing.
Who builds this
Built by coaches, not by a software company.
We are coaches, sport scientists, developers and athletes. The training logic comes from people who have run the sessions, and the software from people who have shipped before.
That is also why nothing here is named after one person. You are buying software for your business, and it has to outlast any of us.
Pricing
From $19 a month. Every feature, every plan.
You pay for how many clients you coach — not for which parts of the product you are allowed to open.
up to 5 clients
$19 /mo
up to 15 clients
$35 /mo
up to 30 clients
$49 /mo
up to 70 clients
$89 /mo
Prices in US dollars, the same everywhere. Studio owners: what Studio Light adds.
Try it with one client.
Set up a single client and see whether it saves you an evening. That takes a few minutes and costs nothing.
Start free — 14 days, no card